Francesco Zurlo is PhD in industrial design and Full Professor of Industrial Design at Politecnico di Milano. He’s Deputy Dean of the Design School and Head of the Course in Product Design (BA+MAs). He is author of numerous international publications about strategic design. He’s Coordinator of the European Horizon 2020 Project, called “Crea”, Network of summer academies for the improvement of entrepreneurship in innovative sectors. He is Director of the International Master in Design Strategy and System Innovation (held in China for Chinese students) and Co-director of the International Master in Strategic Design of Politecnico di Milano. Founder and Director of CI.lab (a Politecnico’s research lab focused in Creative Industries), he is in the board of ADI Index, the most important organization for assessing the best design in Italy. Former director of POLI.Design Consortium, no profit organization operating in the applied research and specialized education in the design fields from 2004 to 2009. He yearly teaches at many Design School in Brazil, Mexico, Chile, China, Japan, France, Spain, Portugal.